Are You Paying For Clicks That Never Call?
Bad PPC wastes budget on wrong keywords and weak landing pages. We structure campaigns around call intent, service areas & peak season, so every dollar ties to booked jobs.
Paid advertising only produces booked jobs when Map Pack visibility, landing pages, call tracking, and follow-up work together. We map where your market leaks revenue before recommending spend or scope.
What we deliver
What Our Paid Advertising Includes
For Home Service Contractors.
Every paid advertising deliverable is scoped to home service trades and measured in calls, Map Pack visibility, and booked jobs, not generic agency checklists.
Campaign Architecture
Search, LSAs & retargeting structured by trade, city & season.
Keyword & Audience Targeting
High-intent terms only, emergency, near-me & service-specific bids.
Landing Page Alignment
Ads point to fast, trade-specific pages that convert clicks to calls.
Call Tracking & CRM
Every lead attributed to campaign, keyword & city.
Monthly Optimization
Bid adjustments, negative keywords & budget shifts based on ROI.
Why it works
Why Paid Advertising Works For
Home Service Contractors.
Contractors win when paid advertising compounds with local intent, fast response, and CRM attribution, not one-off campaigns.
Immediate Visibility
Rank at the top while SEO ramps, critical for storm & peak seasons.
Precise Targeting
Geo-fence service areas so you only pay for clicks in territories you serve.
Measurable ROI
Cost per lead and cost per booked job, not impressions.
Process
How We Deploy Paid Ads
01Audit
Market, competitors & leak map.
02Build
GBP, pages & tracking live.
03Rank
Reviews, citations & ads compound.
04Scale
Calls tied to revenue.
Proof
Paid Ads Results For Home Service Contractors
Tracked calls, Map Pack lift & booked jobs from real home service campaigns, not vanity clicks or impression reports.
Custom pricing
Paid Advertising Pricing Scoped To
Your Trade, Cities & Competition.
We quote after a free audit, transparent reporting on leads, rankings & ROI. No one-size-fits-all packages.
- Free strategy call with a senior consultant
- Monthly reporting tied to calls & revenue
- SEO, ads & web services available à la carte or combined
Related services
Related Paid Advertising
Services & Playbooks.
Industries
Paid Advertising For Home Service
Trades We Specialize In.
Trade-specific paid advertising playbooks for roofers, plumbers, HVAC, landscapers, and contractors nationwide.
Read our Google Ads vs Local Services Ads, explore HVAC marketing, or browse google ads articles.
FAQ
Paid Ads Faq
For Contractors.
Common paid advertising questions from owner-operators and marketing leads at home service companies.
What paid ad platforms do you manage?
Google Ads, Google Local Services Ads (LSA / Google Guaranteed), Facebook, Meta, Instagram & Bing (Microsoft Advertising).
How much should a contractor spend on ads?
Most invest $1,000-$5,000/month depending on market size, competition & season. We scope after a free audit.
Do you build landing pages for ads?
Yes, PPC-specific landing pages are included or available as a standalone web service.
Do you set up call tracking for paid ads?
Yes. Call tracking and CRM attribution are required so you know which keywords and cities produce booked jobs.
Can you pause campaigns in off-season?
Yes. We adjust budgets and keywords by season so spend matches demand in your trade and territory.
What's a good cost per booked job from Google Ads?
Varies by trade and market - $80-$300 per booked job is common. We optimize toward cost per booked job, not clicks.