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Overview
Month-by-month marketing focus for HVAC, roofing, landscaping, and plumbing - when to push SEO content, increase ad spend, and prep GBP posts.
Adapt to your climate zone. Northern markets shift heating/cooling peaks; southern markets may invert timing.
Pro tip: Increase ad budget 4-6 weeks before your trade's peak - not the week demand already spiked.
Month-by-month focus
Pair with your CRM job history - your metro may peak earlier or later than national averages. Track year-over-year by week, not just month.
| Month | HVAC | Roofing | Landscaping | Plumbing |
|---|---|---|---|---|
| January | Furnace repair push, tune-up memberships | Ice dam / winter damage content | Plan spring campaigns, equipment prep | Frozen pipe emergency ads |
| February | Maintenance plan renewals | Storm prep education (hail markets) | Early bird spring cleanup offers | Water heater replacement SEO |
| March | AC tune-up pre-season | Spring inspection campaigns | Spring cleanup - scale ads | Sump pump, drain cleaning |
| April | AC install & repair ramp | Peak inspection season | Mulch, aeration, fertilization | Outdoor line, irrigation tie-ins |
| May | Peak AC ad spend | Hail/storm response (if applicable) | Peak maintenance routes | Emergency AC condensate, clog season |
| June | Max budget - heat waves | Replacement quotes, financing | Design-build upsells | High emergency call volume |
| July | Sustain AC, retarget tune-ups | Mid-summer storm follow-up | Irrigation repair, drought services | Same - monitor CPL daily |
| August | Shoulder: start furnace content | Late summer install push | Fall seeding prep content | Back-to-school commercial if relevant |
| September | Furnace tune-up campaigns | Hurricane season prep (coastal) | Fall cleanup packages | Water heater, heating tie-ins |
| October | Heating repair ramp | Gutter, roof winterization | Leaf removal, winterization | Pipe winterization offers |
| November | Emergency heat, maintenance plans | Insurance claim education | Snow removal contracts (if offered) | Holiday guest prep, drain calls |
| December | Emergency heat only - high CPC OK | Plan next year storm calendar | Gift cards, light installs | Frozen pipe readiness |
Delta Marketing · Home service marketing for US contractors. This guide is educational only. Results vary by market, trade, and competition. Not a guarantee of rankings or lead volume.
