Are Competitors Outbidding You On Your Own Keywords?
Without proper structure, Google Ads bleeds budget on broad terms and wrong geos. We build campaigns around service intent and territories you actually serve.
Google Ads only produces booked jobs when Map Pack visibility, landing pages, call tracking, and follow-up work together. We map where your market leaks revenue before recommending spend or scope.
What we deliver
What Our Google Ads Includes
For Home Service Contractors.
Every google ads deliverable is scoped to home service trades and measured in calls, Map Pack visibility, and booked jobs, not generic agency checklists.
Account Audit
Structure, keywords, negatives, ad copy & conversion tracking review.
Campaign Build
Search campaigns by trade, service & city with tight ad groups.
Call Tracking
Dynamic number insertion & CRM integration for attribution.
Ad Copy & Extensions
Call-only, location & service-specific ad extensions.
Weekly Optimization
Bids, budgets & Quality Score improvements.
Why it works
Why Google Ads Works For
Home Service Contractors.
Contractors win when google ads compounds with local intent, fast response, and CRM attribution, not one-off campaigns.
Intent Capture
Reach homeowners actively searching to hire right now.
Seasonal Control
Ramp spend for hail season, AC summer & furnace winter.
Full Transparency
See cost per lead and cost per booked job monthly.
Process
How We Deploy Google Ads
01Audit
Market, competitors & leak map.
02Build
GBP, pages & tracking live.
03Rank
Reviews, citations & ads compound.
04Scale
Calls tied to revenue.
Proof
Google Ads Results For Home Service Contractors
Tracked calls, Map Pack lift & booked jobs from real home service campaigns, not vanity clicks or impression reports.
Custom pricing
Google Ads Pricing Scoped To
Your Trade, Cities & Competition.
We quote after a free audit, transparent reporting on leads, rankings & ROI. No one-size-fits-all packages.
- Free strategy call with a senior consultant
- Monthly reporting tied to calls & revenue
- SEO, ads & web services available à la carte or combined
Related services
Related Google Ads
Services & Playbooks.
Industries
Google Ads For Home Service
Trades We Specialize In.
Trade-specific google ads playbooks for roofers, plumbers, HVAC, landscapers, and contractors nationwide.
Read our Google Ads vs Local Services Ads, explore HVAC marketing, or browse google ads articles.
FAQ
Google Ads Faq
For Contractors.
Common google ads questions from owner-operators and marketing leads at home service companies.
How much does Google Ads cost for contractors?
Ad spend plus management, most contractors start at $1,500-$3,000/month ad spend in competitive metros.
Search vs Local Services Ads?
Search ads appear in results; LSAs appear at the very top with a Google Guaranteed badge. We often run both.
Do I need landing pages?
Yes, we build or optimize PPC landing pages for higher conversion and lower cost per click.
Do you set up call tracking for paid ads?
Yes. Call tracking and CRM attribution are required so you know which keywords and cities produce booked jobs.
Can you pause campaigns in off-season?
Yes. We adjust budgets and keywords by season so spend matches demand in your trade and territory.
What's a good cost per booked job from Google Ads?
Varies by trade and market - $80-$300 per booked job is common. We optimize toward cost per booked job, not clicks.