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Overview
Your GBP is your local sales page on Google Maps and Search. This checklist covers every field that affects Map Pack rankings and call volume for contractors.
Log into Google Business Profile and verify each item. Screenshot your profile score if available.
Pro tip: Businesses with complete GBP profiles average 5× more calls. Aim for 100% completion before spending on ads.
Checklist sections
Business Information Fix first
- Business name is legal name only (no city or keyword stuffing)
- Primary category is most specific trade category available
- Up to 9 secondary categories added for other services
- Address or service areas reflect real coverage
- Phone uses a number you answer - ideally call tracking
- Website links to fast, mobile-friendly page
- Opening date and hours set (including special hours)
Services, Products & Attributes Fix first
- Each service line has name, description, and price range if applicable
- Emergency service attribute enabled if offered
- Online estimates / bookings enabled if you use them
- Women-led, veteran-owned, etc. only if accurate
- Payment methods and accessibility attributes filled
Photos & Media This month
- Logo and cover photo uploaded
- Exterior, interior, team, and truck photos
- Before/after project photos with geo relevance
- New photos added monthly minimum
- Short video clip of crew or completed job (optional)
Posts, Q&A & Engagement This month
- Google post published weekly (offer, tip, or project)
- Q&A seeded with real customer questions + answers
- Messaging enabled only if monitored daily
- Products or offers updated for seasonal promos
Performance Review Ongoing
- Search queries report reviewed monthly
- Call and direction clicks tracked vs. prior month
- Photo views compared to competitors in Map Pack
- Spam competitor listings reported to Google
Do this · Not that
| Do | Don't |
|---|---|
| Post weekly with real project photos | Use stock photos of unrelated trades |
| Answer Q&A with helpful, local detail | Leave Q&A empty for customers to fill |
| Match GBP services to website service pages | List services you don't actually offer |
Delta Marketing · Home service marketing for US contractors. This guide is educational only. Results vary by market, trade, and competition. Not a guarantee of rankings or lead volume.
