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Overview
A two-week diagnostic for home service businesses - one focused task per day to find where leads leak before you spend more on ads or SEO.
Complete one block per day. By day 14 you'll know whether the leak is visibility, conversion, or follow-up.
Pro tip: Day 1-3 are free data from GBP and Search Console. Don't skip them for another logo redesign.
14-day plan
Days 1-3: Visibility baseline
- Day 1: Export GBP insights - calls, directions, website clicks (28 days)
- Day 2: Google Search Console - top queries, pages, indexing errors
- Day 3: Search your top 5 money keywords in incognito - note Map Pack rank
Days 4-6: Website & conversion
- Day 4: Mobile PageSpeed on homepage + top service page
- Day 5: Mystery-shop your form and click-to-call - does it work?
- Day 6: Compare landing page message to ad/GBP promise - any mismatch?
Days 7-9: Paid & attribution
- Day 7: Google Ads search terms - add 10 negatives minimum
- Day 8: Calculate CPL and cost per booked job last 30 days
- Day 9: Verify call tracking fires on ads and organic sample
Days 10-12: Reviews & trust
- Day 10: Review count vs. Map Pack competitors
- Day 11: Respond to all unanswered reviews
- Day 12: Add 5 new photos to GBP from recent jobs
Days 13-14: Plan & accountability
- Day 13: List top 3 leaks ranked by revenue impact
- Day 14: Assign owner, deadline, and metric for each fix
Delta Marketing · Home service marketing for US contractors. This guide is educational only. Results vary by market, trade, and competition. Not a guarantee of rankings or lead volume.
