Case study · Roofing · Phoenix
How A Phoenix Roofer Hit 20+ Leads/Month
Map Pack in 90 days · local SEO + Google Ads for storm-season roofing demand.
The Challenge
A Phoenix roofing company relied on Angi & storm-chasing door knockers. Organic visibility was weak, competitors with year-round SEO captured roof repair near me and hail-damage searches before peak season.
Strategy
We mapped Phoenix storm-season demand, competitor Map Pack gaps & high-intent keywords for repair, replacement & hail damage. The plan paired local SEO for compounding visibility with Google Ads for emergency capture.
Execution
- Google Business Profile optimization for roofing categories & service areas
- 12 city + service landing pages for repair, replacement & storm damage
- Citation cleanup & review request workflow
- Google Ads for emergency repair & hail-response terms with call tracking
Results
Map Pack placement within 90 days for primary Phoenix keywords. 20+ qualified calls per month attributed to organic + paid, with cost per booked inspection tracked in CRM.
Explore roofing marketing or home service SEO for your market.
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