Marketing calculator
Cost Per Lead Calculator
CPC and landing page conversion → cost per lead. Optional monthly spend shows estimated leads per month.
How the formula works
Cost per lead = Average CPC ÷ (Landing CVR ÷ 100). Example: $30 CPC ÷ 9% ≈ $333 per lead.
Optional monthly spend estimates leads per month: Monthly spend ÷ CPL.
Frequently asked questions
What is cost per lead (CPL)?
Cost per lead is your average CPC divided by landing page conversion rate (or total ad spend divided by leads). It measures marketing efficiency before sales close rate.
How is CPL different from CAC?
CPL stops at the lead (form fill or qualified call). Customer acquisition cost (CAC) includes your sales funnel - appointments, show rate, and close rate - to show cost per paying customer.
Does this calculator store my data?
No. All math runs in your browser. Nothing is sent to our servers unless you request a free audit.
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