Free tools
Marketing Calculators
& Contractor Guides.
Benchmark cost per lead, customer acquisition cost, and Google Ads budget - plus downloadable checklists, glossaries & PDF playbooks for owner-operators.
Calculators
ROI Tools For Contractors
Instant browser-based calculators - no signup required. Use results in your audit call or to sanity-check agency reporting.
Guides & PDFs
Checklists, Glossaries & Playbooks
Read online or download the PDF after a quick form - local SEO audits, Google Ads checklists, marketing glossary & more.
Local SEO Audit
Local SEO
Read guide → PDF guideGBP Checklist
Map Pack
Read guide → PDF guideMarketing Master Checklist
Full funnel
Read guide → PDF guideGoogle Ads Checklist
Paid search
Read guide → PDF guideWebsite Checklist
Websites
Read guide → PDF guideMarketing Glossary
40+ terms
Read guide → PDF guideAgency Scorecard
Vendor evaluation
Read guide → PDF guideSeasonal Calendar
Trade planning
Read guide → PDF guideMarketing Autopsy
14-day plan
Read guide →Free Audit
Free Local SEO Audit
For Your Trade & City.
Tell us your trade and service area - we'll show Map Pack gaps and where qualified leads are going in your market.
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Step 1
Submit your trade & city
Tell us your business, service area & what's not working. Takes under 2 minutes. All info stays confidential.
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Step 2
We run your local audit
Map Pack position, GBP gaps, site speed & competitor snapshot, scoped to your trade and delivered within 48 hours.
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Step 3
Review on a strategy call
15-minute walkthrough with a senior home service marketer. No pitch deck, just where qualified leads are going.
Trusted by US contractors
Map Pack, Google Ads & website audits for roofers, plumbers, HVAC & contractors nationwide.
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✓ Received, we'll be in touch.