Only Advertising On Google?
Bing captures roughly 25-30% of US desktop search. Contractors who ignore Microsoft Advertising leave cheaper clicks and qualified leads on the table, especially in suburban markets.
Bing Ads · Microsoft Advertising only produces booked jobs when Map Pack visibility, landing pages, call tracking, and follow-up work together. We map where your market leaks revenue before recommending spend or scope.
What we deliver
What Our Bing Ads · Microsoft Advertising Includes
For Home Service Contractors.
Every bing ads · microsoft advertising deliverable is scoped to home service trades and measured in calls, Map Pack visibility, and booked jobs, not generic agency checklists.
Account Setup
Microsoft Advertising account, conversion tracking & UET tag installation.
Campaign Import & Build
Mirror high-performing Google structure or build Bing-native campaigns.
Keyword & Geo Targeting
Trade + city keywords with service-area bid adjustments.
Ad Copy & Extensions
Call extensions, location & call-only ads for mobile searchers.
Monthly Optimization
Bid tweaks, budget shifts & search partner performance reviews.
Why it works
Why Bing Ads · Microsoft Advertising Works For
Home Service Contractors.
Contractors win when bing ads · microsoft advertising compounds with local intent, fast response, and CRM attribution, not one-off campaigns.
Lower Competition
Many metros have lower cost per click on Bing vs Google.
Audience Fit
Bing skews toward homeowners 35+ with higher household income.
Easy Scale
Import winning Google campaigns and expand reach quickly.
Process
How We Deploy Bing Ads
01Audit
Market, competitors & leak map.
02Build
GBP, pages & tracking live.
03Rank
Reviews, citations & ads compound.
04Scale
Calls tied to revenue.
Proof
Bing Ads Results For Home Service Contractors
Tracked calls, Map Pack lift & booked jobs from real home service campaigns, not vanity clicks or impression reports.
Custom pricing
Bing Ads · Microsoft Advertising Pricing Scoped To
Your Trade, Cities & Competition.
We quote after a free audit, transparent reporting on leads, rankings & ROI. No one-size-fits-all packages.
- Free strategy call with a senior consultant
- Monthly reporting tied to calls & revenue
- SEO, ads & web services available à la carte or combined
Related services
Related Bing Ads · Microsoft Advertising
Services & Playbooks.
Industries
Bing Ads · Microsoft Advertising For Home Service
Trades We Specialize In.
Trade-specific bing ads · microsoft advertising playbooks for roofers, plumbers, HVAC, landscapers, and contractors nationwide.
Read our Google Ads vs Local Services Ads, explore HVAC marketing, or browse google ads articles.
FAQ
Bing Ads Faq
For Contractors.
Common bing ads · microsoft advertising questions from owner-operators and marketing leads at home service companies.
Is Bing Ads worth it for contractors?
Yes, especially as a complement to Google. Lower CPCs often mean profitable leads in the same service areas.
Bing vs Google Ads?
Google has more volume; Bing adds incremental reach at lower cost. We recommend both for most contractors.
Do you import from Google Ads?
We can import structure and refine for Microsoft, or build native campaigns from your keyword map.
Do you set up call tracking for paid ads?
Yes. Call tracking and CRM attribution are required so you know which keywords and cities produce booked jobs.
Can you pause campaigns in off-season?
Yes. We adjust budgets and keywords by season so spend matches demand in your trade and territory.
What's a good cost per booked job from Google Ads?
Varies by trade and market - $80-$300 per booked job is common. We optimize toward cost per booked job, not clicks.