Only Advertising On Google?
Bing captures roughly 25-30% of US desktop search. Brands that ignore Microsoft Advertising leave cheaper clicks and qualified leads on the table.
Bing Ads · Microsoft Advertising only produces booked jobs when Map Pack visibility, landing pages, call tracking, and follow-up work together. We map where your market leaks revenue before recommending spend or scope.
What we deliver
What Our Bing Ads · Microsoft Advertising Includes
For Local Brands.
Every bing ads · microsoft advertising deliverable is scoped to the industry and the cities you serve, then measured in customers, not a generic agency checklist.
Account Setup
Microsoft Advertising account, conversion tracking & UET tag installation.
Campaign Import & Build
Mirror high-performing Google structure or build Bing-native campaigns.
Keyword & Geo Targeting
Trade + city keywords with service-area bid adjustments.
Ad Copy & Extensions
Call extensions, location & call-only ads for mobile searchers.
Monthly Optimization
Bid tweaks, budget shifts & search partner performance reviews.
Why it works
Why Bing Ads · Microsoft Advertising Works For
Local Brands.
Local brands win when bing ads · microsoft advertising compounds with local intent, fast response, and CRM attribution, not one-off campaigns.
Lower Competition
Many metros have lower cost per click on Bing vs Google.
Audience Fit
Bing skews toward homeowners 35+ with higher household income.
Easy Scale
Import winning Google campaigns and expand reach quickly.
Process
How We Deploy Bing Ads
Audit
Market, competitors & leak map.
Build
GBP, pages & tracking live.
Rank
Reviews, citations & ads compound.
Scale
Calls tied to revenue.
Proof
Bing Ads Results For Local Brands
Tracked calls, Map Pack lift and customers from real campaigns, not vanity clicks or impression reports.
Custom pricing
Bing Ads · Microsoft Advertising Pricing Scoped To
Your Market, Cities And Competition.
We quote after a free audit, transparent reporting on leads, rankings & ROI. No one-size-fits-all packages.
- Free strategy call with a senior consultant
- Monthly reporting tied to calls & revenue
- SEO, ads & web services available à la carte or combined
Related services
Related Bing Ads · Microsoft Advertising
Services And Playbooks.
Industries
Bing Ads · Microsoft Advertising Across
The Industries We Serve.
Home services, franchises, medical, legal, restaurants, professionals and local businesses. Same service. A different keyword map for each.
Read our Google Ads vs Local Services Ads, explore HVAC marketing, or browse google ads articles.
FAQ
Bing Ads FAQ
For Local Brands.
Common bing ads · microsoft advertising questions from owners and marketing leads at local brands.
Is Bing Ads worth it for contractors?
Yes, especially as a complement to Google. Lower CPCs often mean profitable leads in the same service areas.
Bing vs Google Ads?
Google has more volume; Bing adds incremental reach at lower cost. We recommend both for most contractors.
Do you import from Google Ads?
We can import structure and refine for Microsoft, or build native campaigns from your keyword map.
Do you set up call tracking for paid ads?
Yes. Call tracking and CRM attribution show which keywords and cities produce customers.
Can you pause campaigns in a slow season?
Yes. We adjust budgets and keywords so spend matches demand in your market.
What should paid ads be measured on?
Customers and cost per customer. Click volume is not the goal.