Case study · Remodeling · Charlotte
How A Charlotte Remodeler Hit 26 Leads/Month
Kitchen & bath SEO + high-intent ads for design-build remodelers in a competitive Carolina market.
The Challenge
A Charlotte design-build firm relied on referrals and Houzz leads. They couldn't rank for kitchen remodel Charlotte or capture high-intent searchers comparing three contractors online.
Strategy
Separate keyword clusters for kitchen, bath and whole-home remodels with portfolio-backed landing pages, GBP optimization and retargeting for long sales cycles.
Execution
- 10 service + room-type landing pages with before/after proof
- Google Ads for kitchen & bath with form + call tracking
- Review velocity campaign after project closeout
- CRM nurture for 30-90 day remodel consideration cycles
Results
26 qualified leads per month within six months, 3.2× organic lead growth year-over-year. Cost per booked estimate tracked in CRM, not cost per form fill.
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