Case study · HVAC · Austin
How An Austin HVAC Company Grew Map Pack Traffic 140%
Seasonal SEO + Google Ads aligned to Texas heat waves and winter furnace demand.
The Challenge
An Austin HVAC operator spent heavily on summer ads but lost visibility every off-season. Map Pack rankings were inconsistent and emergency AC repair near me terms went to competitors with year-round local SEO.
Strategy
We built a seasonal keyword calendar for AC repair, install and furnace tune-ups, paired compounding local SEO with budget-shifting Google Ads for peak demand windows.
Execution
- GBP posts aligned to heat-index spikes and winter prep
- 8 city + service pages for repair, install & maintenance
- Search campaigns with call-only extensions & geo-fencing
- Review workflow after every completed service call
Results
Map Pack traffic up 140% within one cooling season. Cost per booked job dropped to $112 with CRM attribution. Organic rankings now carry leads in shoulder months when ad spend scales back.
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