Case study · Cleaning · Portland
How A Portland Cleaner Tripled Organic Leads
Recurring-revenue local SEO for residential cleaning - Map Pack, reviews & city pages.
The Challenge
A Portland house cleaning company depended on Nextdoor and word of mouth. Competitors with optimized Google profiles dominated house cleaning near me and weekly/recurring service searches.
Strategy
Focus on recurring service intent, review velocity and neighborhood-level landing pages rather than one-time deep-clean keywords alone.
Execution
- GBP categories for residential & recurring cleaning
- 6 neighborhood landing pages with unique copy
- Automated review requests after every clean
- Citation cleanup across local directories
Results
Organic leads tripled in five months. Map Pack placement within 75 days for primary Portland keywords. 4.8 Google rating with consistent monthly review growth.
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