Case study · Inspection · Nashville
How A Nashville Inspector Hit 12 Bookings/Month
Pre-listing & buyer inspection ads with agent-focused local SEO in a hot Nashville market.
The Challenge
A Nashville home inspector relied on agent referrals alone. Online searchers comparing inspectors on Google went to competitors with reviews, fast booking and clear pre-listing offers.
Strategy
Capture buyer and seller inspection intent with Google Ads, agent-partnership content and a GBP profile optimized for inspection categories.
Execution
- Search ads for pre-listing & buyer inspection keywords
- Agent resource page with co-branded PDF & referral tracking
- Online scheduling integrated with inspection software
- Review requests after every completed inspection
Results
12 online bookings per month within 90 days. 2.1× ROAS on Google Ads with cost per booked inspection tracked. Organic agent referral traffic grew alongside paid.
See home inspection marketing for your trade.
Related
Home Inspection Marketing Marketing Resources
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